I am Swapna Yelluru.
As a seasoned UX Lead with over a decade of experience in the creative industry, I am adept at strategic planning and service design, with a knack for seeing the big picture.
My expertise includes continuous user research, rapid prototyping, the maintenance and development of design systems. I have a proven track record of building and mentoring teams, representing organizational design culture, and fostering strong customer relationships. My skill set also includes project management and scrum making me a well-rounded asset for any team or project.
2019 - Present
Zensar Technologies
Zensar is a multinational technology solutions company, boasting a workforce of over 10,500 professionals across 30+ global locations. Zensar specializes in delivering cutting-edge solutions in experience, engineering, and technology. As a member of the team spearheading digital transformation, I've contributed to the discovery, conceptualization, building, and management of digital products for clients in the banking, financial services, and insurance sectors
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Recent projects in the company:
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User Research: Conduct user research, define happy path flow, and establish a concrete design system.
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Scrum:
Collaborating with business stakeholders to understand requirements and facilitate sprint planning. Providing development assets, conducting walkthroughs, and offering support during development.
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Wireframing and Prototyping: ​Mapping out structure and layout focusing on content placement, navigation, and user flow. Further detailing out copy write and micro interactions
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Testing and Support:
Conduct UI/UX testing, provide bug fixes support, and facilitate continuous user testing.
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Multi-asset trading platform, UK
(2022 - Present)
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A global leading provider of online foreign exchange trading, CFD trading, and related services based in London.
Responsibilities:
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Discovery Phase:
Understand existing journey, tech stack, actors, operations and processes involved. Find gaps to, improve efficiency, enhance customer experiences, and drive innovation.
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Blueprint Creation:
Document actions performed by actors and their interaction with various systems. Identify and prioritize pain points.
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Design Phase:
Develop to-be state and rapid prototypes.
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Team Development:
Formulate team, estimate efforts, and plan design and development timeline. Implement agile methodologies.
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Selected Work:
Design | Research | Prototyping | Delivery
Design and development of all-in-one wallet for managing various financial assets, such as stocks, shares, cryptocurrency, and CFDs, besides acting like any other wallet in everyday use
Onboarding Application:
User research
As-Is analysis | Painpoint prioritization | Customer journey mapping | Wireframing | Test Planning
250+ hours invested in problem statement discovery through stakeholder interviews, discussions, and shadowing. Followed by 50+ hours of user testing, including 1-1 interviews, surveys, and A-B testing.
Restricted under NDA.
Strategic design Management | Service design | Prototyping
Scouting for opportunities in the existing system and generating value services to improve the customer experience throughout the journey process.
Marketing stratergy | Augmented reality | Prototyping
Creating interactive PHYGITAL experience to help the marketing as well as communicate with the potential customers on the ongoing innovations.
System Design | User research | Prototyping
Rediscovering education methodologies, arriving at problem statement to reinvent methods of evaluation in present education system.
