I am Swapna Yelluru.
As a seasoned UX Lead with over a decade of experience in the creative industry, I am adept at strategic planning and service design, with a knack for seeing the big picture.
My expertise includes continuous user research, rapid prototyping, the maintenance and development of design systems. I have a proven track record of building and mentoring teams, representing organizational design culture, and fostering strong customer relationships. My skill set also includes project management and scrum making me a well-rounded asset for any team or project.
2019 - Present
Zensar Technologies
Zensar is a multinational technology solutions company, boasting a workforce of over 10,500 professionals across 30+ global locations. Zensar specializes in delivering cutting-edge solutions in experience, engineering, and technology. As a member of the team spearheading digital transformation, I've contributed to the discovery, conceptualization, building, and management of digital products for clients in the banking, financial services, and insurance sectors
Recent projects in the company:
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User Research: Conduct user research, define happy path flow, and establish a concrete design system.
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Scrum:
Collaborating with business stakeholders to understand requirements and facilitate sprint planning. Providing development assets, conducting walkthroughs, and offering support during development.
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Wireframing and Prototyping: Mapping out structure and layout focusing on content placement, navigation, and user flow. Further detailing out copy write and micro interactions
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Testing and Support:
Conduct UI/UX testing, provide bug fixes support, and facilitate continuous user testing.
Multi-asset trading platform, UK
(2022 - Present)
A global leading provider of online foreign exchange trading, CFD trading, and related services based in London.
Responsibilities:
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Discovery Phase:
Understand existing journey, tech stack, actors, operations and processes involved. Find gaps to, improve efficiency, enhance customer experiences, and drive innovation.
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Blueprint Creation:
Document actions performed by actors and their interaction with various systems. Identify and prioritize pain points.
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Design Phase:
Develop to-be state and rapid prototypes.
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Team Development:
Formulate team, estimate efforts, and plan design and development timeline. Implement agile methodologies.
Selected Work:
Design | Research | Prototyping | Delivery
Design and development of all-in-one wallet for managing various financial assets, such as stocks, shares, cryptocurrency, and CFDs, besides acting like any other wallet in everyday use
Onboarding Application:
User research
As-Is analysis | Painpoint prioritization | Customer journey mapping | Wireframing | Test Planning
250+ hours invested in problem statement discovery through stakeholder interviews, discussions, and shadowing. Followed by 50+ hours of user testing, including 1-1 interviews, surveys, and A-B testing.
Restricted under NDA.
Strategic design Management | Service design | Prototyping
Scouting for opportunities in the existing system and generating value services to improve the customer experience throughout the journey process.
Marketing stratergy | Augmented reality | Prototyping
Creating interactive PHYGITAL experience to help the marketing as well as communicate with the potential customers on the ongoing innovations.
System Design | User research | Prototyping
Rediscovering education methodologies, arriving at problem statement to reinvent methods of evaluation in present education system.
